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Basically one has two angles to consider in a domain - unique and quirky domains can launch a strong, easy to recall brand, however keywords in a domain creates a descriptive name at a glance. Ask.com, Overstock.com, SalesForce.com, and Weather.com are just a few examples of Alexa Top 1000 keyword-based domains. It's known creative domains like Google.com and Tumblr.com are obvious examples of custom domains with extremely strong brand strength.
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